I went to the Shibuya Beauty Festival.
- YUTA SUGAWARA
- 5月5日
- 読了時間: 2分
I recently attended Beauty Fest Japan in Shibuya!
Hello!
This is Kitahara!
I recently attended Beauty Fest Japan, a large-scale beauty event held in Shibuya!
The venue was bustling with many visitors, and it was a very exciting day, showcasing the latest trends and techniques.
The Venue
Upon entering the venue, the first thing I noticed was the energy and glamour.
There were plenty of irresistible contents for beauty enthusiasts, such as hair shows by popular stylists and booths offering the latest coloring techniques and treatments.
What was particularly impressive was the style proposals themed around naturalness and effortless style.
"Beauty that isn't overly styled" seemed to be a strong trend right now.
Key Trends
Here are some points to watch out for from this event:
Transparent Colors (Beige/Greige)
The Revival of Layered Styles
Natural Texture Styling
Evolution of Hair Quality Improvement Menus
All of these are easy to incorporate into daily life and can be immediately suggested to clients.
Salon Initiatives
The techniques and trends learned this time are already being incorporated into salon work.
More Reproducible Cutting Techniques
Color Suggestions that Minimize Damage
Style Design Tailored to Each Client
We will continue to provide highly satisfying treatments by valuing "trends x suitability."
Summary
This "Beauty Fest Japan" was an extremely valuable event where we could experience the "now" of beauty.
We will use this experience to continue striving to provide new value to our clients.
"I want to try a style that incorporates trends," "I want to know what hairstyle suits me."
If you feel this way, please visit us.
Postscript
After the event, we had a delicious meal at "Bici Amore" in Ebisu!
It was delicious!
